Merchants who use Klarna for buy now pay later in 102 countries worldwide 2024
The United States had the highest number of merchants who offered Klarna up to 2024, whilst the relative use in Europe was far higher. Estimates based on website tracking and the technologies used within them reveal that merchants from Klarna's home country Sweden, and especially its neighboring countries, offered the payment method relatively more often than anywhere else in the world. For example, estimates are that nearly 25,900 merchants until February 2024 had Klarna on their website - a number that equaled 98 percent of all Swedish domains with a buy now, pay later (BNPL) option and almost 11 percent of websites in Sweden that had offered a payment technology. United States and UK merchants both do offer Klarna but relatively less regularly than card networks Visa, MasterCard, or American Express.